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5 TIPS TO CONSIDER WHEN SELECTING YOUR DIGITAL SIGNAGE SOFTWARE SOLUTION

Digital signage software and solutions provide a great customer-centric experience through the ability to provide customer information, gather data about customers, learn from this data, and then use it to interact with them more strategically. 

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PRINT VS. DIGITAL SIGNAGE ART PREP

Have you ever wondered why printed images compared to digital signage reproduction can vary significantly? Content for print media is different in many ways than content for digital digital signage. Also, content that is displayed on an outdoor LED sign is different than images and content that is displayed on an indoor digital sign.

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INTERACTIVE WAYFINDING BENEFITS YOUR CUSTOMERS (AND YOU)

Today’s consumers follow whatever path they want and expect you to communicate with them and anticipate their wants and needs. Although printed wayfinding has been around for a long time, more and more businesses are moving to interactive digital wayfinding which offers a wide variety of benefits and actually enhances the use of traditional printed wayfinding.

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BEACONS BENEFIT YOUR CUSTOMERS (AND YOU)

At Express Image, we feel great content is meant to be shared! Below are a few highlights from the article, Beacon data predicts store visits, supporting timely offers, written by Chantal Tode and posted in Luxury Daily on May 11, 2016.

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