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Thomas Patchin's Articles

Aligning Social Distancing: A long-term strategy

Social distancing strategy is to reduce the contact between people to stymie virus transmission with six to ten feet of separation and is the recommended solution to viruses according to the CDC.

Digital Wayfinding: A Powerful Omnichannel Marketing Tool for Your Business

Is your brand message reaching and engaging your audience? Express Image Digital explains the benefits of using digital wayfinding and content management to build omnichannel customer experiences.

Creating Engaging Digital Content: 6 Tips for Success

Are you creating engaging digital content, or is your audience passing it by? Learn tips for creating appealing, interactive content from the digital wayfinding experts at Express Image Digital.

3 Tips for Increasing Audience Engagement With Digital Signage

Learn how to design your digital wayfinding to boost audience engagement, establish brand loyalty, and boost your bottom line. Express Image Digital discusses how to refine your content approach for increased user interaction.

3 Important Metrics Your Digital Wayfinding Solutions Helps You Track

Express Image Digital explains how digital wayfinding solutions help you track several of your organization’s most important metrics, so you can use actionable data to continually improve your guest engagement.

Wayfinding Design: Avoid These Common Mistakes

Express Image Digital explains common mistakes in digital wayfinding design and how your organization can avoid them.

Should Your Campus Implement Wayfinding Technology?

Digital wayfinding can enhance the student and visitor experience on any college campus. Express Image Digital explains how.

How Digital Wayfinding Improves Accessibility for Your Foreign Customers

Overcome customer language barriers with interactive digital wayfinding technology. Express Image Digital explains how.

Digital Wayfinding: Tips and Tricks for an Optimized Experience

Drive customer engagement and business results with interactive digital wayfinding solutions. Express Image Digital explains tips and tricks for optimizing the experience.

Can Digital Wayfinding Increase Your Business Profits?

Express Image Digital explains how interactive wayfinding technology can build customer loyalty and boost business revenue.

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