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Julian McPherson's Articles

Driving Additional ROI from your Digital Wayfinding Solution

Understanding how people move around and interact with your venue is invaluable information for organizations with large physical spaces.

EMPLOYEE HIGHLIGHT: SCOTT

At express image, digital everyone has a role. In these micro-series, we’re going to touch on every team member and how they bring quality and expertise to the express image digital solution!

Does wayfinding produce an ROI?

You’ve got plans, BIG plans, plans to invest a lot of money into a system. You’re going to want to see some kind of return on that system, right?

EMPLOYEE HIGHLIGHT: ZACH

At express image, digital everyone has a role. In these micro-series, we’re going to touch on every team member and how they bring quality and expertise to the express image digital solution!

Do I need wayfinding?

Wayfinding is at its core a tool. Tools can be used for a variety of purposes, some better than others.

3 ways to increase guests time on site

The more time someone spends at your destination, the higher the chance of a conversion. Whether it’s purchasing something from a tenant or a happy patient is checked in and out seamlessly. It’s an obvious analytic that can be tracked very easily.

Why is the First step the most important step

Your guest knows what they want and you know how to get them there. But what if they don’t have a plan, what if they’re at your destination to explore, purchase something and find new stuff.

Preparing the airport for the digital age

The post-digital era: those who would have grown up interacting with technology to manage their lives. These are the Millenials, the gen y’s, the kids you see playing with iPads at the grocery store.

3 Things to consider before installing Digital Signage.

Are you thinking about a large scale digital signage installation? How about a couple of displays in the store for the latest promotions? Here are three things to consider before approaching a solution, and investment like this.

Event Management simplified

The huge lines, the complex printed maps in tiny brochures. Conventions can be confusing and hard to navigate limiting potential revenue and efficiency.

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