Blog

Scott Morrow's Articles

All About Wayfinding: What is Wayfinding and Why Is It Important?

Wayfinding is one of those indispensable tools we need but barely ever pay attention to. Curious to learn more? Click to learn all about wayfinding and why it’s important for so many spaces and places.

BENEFITS OF DIGITAL WAYFINDING AND FUTURE PLANS FOR EXPRESS IMAGE

Jeffery Sarenpa discusses the benefits of digital wayfinding, our prject with Mall of America, and the future plans for Express Image in an interview with Superb Crew

CHROME IN THE RETAIL INDUSTRY: SUCCESS STORIES AND CUSTOMER Q&A

Join Express Image and Google Cloud in a discussion about how immersive and interactive digital signage is transforming the in-store customer journey. 

EXPRESS IMAGE EXPANDS FROM 6 TO NEARLY 100 DIGITAL DIRECTORIES AT MALL OF AMERICA®

Mall of America, the nation’s largest retail and entertainment destination, recently debuted nearly 100 digital directories to help guests navigate the 5.6 million square foot property with added ease.

EXPRESS IMAGE DEBUTS NEW WAYFINDING TECHNOLOGY AT MALL OF AMERICA®

Express Image, a St. Paul, MN based print and digital solutions provider, has deployed six new interactive wayfinding kiosks at Mall of America®, the nation’s largest retail and entertainment destination. 

EVERYONE IS HAPPIER WITH A SINGLE SOURCE OF TRUTH (SSOT)

With many organizations, it is common to have multiple non-integrated content management systems. Typically, these systems create silos within departmental teams, add frustration in learning multiple systems plus complexity and costs in managing these various systems.

5 WAYS TO INCREASE YOUR SALES LIFT USING DIGITAL MENU BOARDS

Effective on May 5, 2017, the U.S. Food and Drug Administration will be implementing new federal menu-labeling rules for many chain restaurants and retail establishments.

5 TIPS TO CONSIDER WHEN SELECTING YOUR DIGITAL SIGNAGE SOFTWARE SOLUTION

Digital signage software and solutions provide a great customer-centric experience through the ability to provide customer information, gather data about customers, learn from this data, and then use it to interact with them more strategically. 

PRINT VS. DIGITAL SIGNAGE ART PREP

Have you ever wondered why printed images compared to digital signage reproduction can vary significantly? Content for print media is different in many ways than content for digital digital signage. Also, content that is displayed on an outdoor LED sign is different than images and content that is displayed on an indoor digital sign.

INTERACTIVE WAYFINDING BENEFITS YOUR CUSTOMERS (AND YOU)

Today’s consumers follow whatever path they want and expect you to communicate with them and anticipate their wants and needs. Although printed wayfinding has been around for a long time, more and more businesses are moving to interactive digital wayfinding which offers a wide variety of benefits and actually enhances the use of traditional printed wayfinding.

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