Today’s consumers follow whatever path they want and expect you to communicate with them and anticipate their wants and needs. Although printed wayfinding has been around for a long time, more and more businesses are moving to interactive digital wayfinding which offers a wide variety of benefits and actually enhances the use of traditional printed wayfinding.
BENEFITS OF INTERACTIVE WAYFINDING
- Self-service – Interactive wayfinding provides immediate information at the user’s fingertips and reduces the requirement for staff to assist in directing visitors to their desired location.
- Enhanced user-experience – Customers feel welcomed with interactive wayfinding kiosks. By reducing frustration, your visitors will have a more positive experience when they don’t feel frustrated by finding what they want; when they want it. Plus, interactive wayfinding allows the user to filter large lists of items alphabetically, by department, etc.
- Data and analytics – Track how long it takes for customers to fulfill their navigating needs and what information is most important so you can apply this data and enhance your marketing and user experience efforts.
INTERACTIVE WAYFINDING DESIGN AND CONTENT CONSIDERATIONS
In today’s market, we are finding interactive wayfinding as less of a ‘wow’ feature and more of an ‘expected’ feature amongst many public facility locations. At Express Image, our strategy is to provide a rich user experience on both interactive wayfinding kiosks and mobile apps as well as complimentary cross channel digital media.