Whether you’re spending too many hours solving puzzles in Candy Crush or your Facebook feed is the first and last thing you see throughout the day, mobile apps have certainly cemented their place as vital digital accessories in modern society. If you’re unaware at just how ingrained mobile app development software is into our everyday lives, take a look at the following statistics:

 

●        There were over 250 million daily smartphone app downloads between 2019 and 2020
 

●        Mobile apps are projected to generate more than $935 billion in revenue by 2023
 

●        There will be an estimated 184 billion smartphone apps downloaded in 2024
 

●        Nearly 50 percent of people open an app on their phones 11 or more times per day
 

●        The average smartphone owner opens 10 apps a day and 30 apps every month

 

Hopefully those statistics highlight exactly how monumental the mobile app development industry currently is and will be for many years to come. But apps aren’t solely reserved for social media platforms and addictive games. Essentially every business can benefit from working with mobile app development companies to create an effective marketing channel that allows your business to directly connect with customers and enhance their user experience with your brand.

 

If you’re struggling to think of ways your business would benefit from developing a mobile app, you should consider all the branding possibilities mobile app development companies are currently creating and testing to change the way companies can reach consumers moving forward. Take a look at some of the more exciting marketing capabilities currently in motion to become the future of mobile app development software.

Artificially Intelligent Apps 

Artificial Intelligence (AI) tends to be a vague term for most people, as AI-related technologies are rapidly evolving every day. But when it comes to mobile app development, AI has yet to reach the tip of the iceberg, as incorporating more artificial intelligence-based tools are becoming a predominant focus. Some of the AI-based tools that are currently being utilized in mobile app development include:

 

●        Enhanced voice and facial recognition features
 

●        Real-time language translation options
 

●        Body language and vocal tone recognition to assess customer satisfaction
 

●        Advanced security precautions to eliminate cyber-threats

 

All of these AI-rooted elements and more will help enhance the user experience and provide customers with the quickest and smartest resources possible to adhere to their needs.

Enhanced Analytics

Part of what helps businesses benefit from investing in mobile app development is the resourceful data they’re provided with that helps them better understand what their customers need and expect from their services. As the mobile app industry evolves, mobile app analytics are revolutionizing the way companies can monitor and interpret data.

 

The behavioral studies component to these enhanced analytics offer businesses to assess intricate consumer characteristics of their target audiences, whether it’s specifying which demographics are engaging more with the app or evaluating overall Return-on-Investment figures on marketing efforts and budget.

Augmented & Virtual Reality

More and more people are utilizing Augmented or Virtual Reality (VR) technologies than ever before, so it’s only fitting that mobile app development companies are starting to invest more resources into incorporating more VR-based features into smartphone applications. Such attributes allow companies to be able to directly and efficiently demo products or services to customers, through immersive experiences that help the consumer get a better feel and understanding of how a company can benefit them.

 

From museums and parks to airports and campuses, the capabilities of VR-influenced mobile apps can do wonders for creating more accessible and stimulating digital wayfinding solutions.

Boost Your Brand With Professional Mobile App Development

From reaching your target audiences to promoting your brand, the marketing potential of professional mobile app development is seemingly infinite. If your business is interested in learning more about why mobile app development software is the future of branding, contact Express Image Digital today to request a demo of our services, or give us a call at 651.237.5677 to speak directly with one of our mobile app development specialists.