Everyone can relate to the excitement, as well as subtle anxiety, of visiting a new city. But where the elation of dining at new restaurants, seeking out exclusive attractions, and seeing the sights persist, there’s a simultaneous apprehension that lies under the surface for most travelers. This concern specifically revolves around coming to terms, and even relishing, unfamiliarity.
As the hospitality industry continues to rapidly evolve in relation to how to best accommodate their guests, the need for innovative and practical digital wayfinding ideas remains all the more imperative. Every year, there are more than 1 billion hotel guests across the U.S., all of them traveling with a general lack of awareness of how to get around their new surroundings, let alone the hotel they’re staying at.
And while most guests tend to rate their hospitality experiences by the quality of room service or how accommodative the staff is, the unsung hero of enhancing their stay can certainly be awarded to an intricate, interactive wayfinding signage system. But it takes more than a few signs or arrows pointing guests in the right direction to go above and beyond what’s expected of hotels to serve as navigational resources. Check out four of the more accommodating and creative digital wayfinding ideas that are best suited for the hospitality industry.
1) Digital Directories
Nowadays, travelers have seemingly infinite resources to guide and inform them throughout their travels. However, at the end of the day, providing guests with accessible and insightful travel guide resources they can use at their own leisure puts less pressure on them to figure out where they want to go or what they want to do.
That’s where interactive kiosk stations come in handy for hotels, serving as digital wayfinding directories that can not only steer them in the right direction to wherever they need to go to, but can also offer up information or recommendations regarding a variety of travel amenities, such as dining, entertainment, attractions, etc. When conveniently located in the lobby or on their floor, these interactive kiosk stations can increase engagement opportunities with guests, serving as eye-catching assistance bases that can direct them where they need to go in a matter of seconds. From travel times to route directions, interactive kiosks are essential traveling and directional resources for today’s hospitality wayfinding.
2) Storytelling Signage
From the origin story of your hotel to retelling the tales that make the city it resides in so special, one of the most creative ways you can incorporate wayfinding signage systems into your hotel is through the art of storytelling. The lobby is a perfect place for implementing storytelling digital signage displays or kiosk stands, informing the user what makes the hotel they’re staying at so unique, or the place they’re visiting so special. Digital signage opportunities present new ways to create a special connection between travelers and the cities they’re visiting, while also installing a better sense of brand identity and awareness with your guests.
3) Smartphone Synchronicity
It’s hard to imagine any of your guests traveling without their smartphones. In fact, studies show that over half of Americans use their cell phones for everyday navigational purposes, and that number will only continue to rise as we go further into the future. That’s why mobile wayfinding app development has quickly become an essential component of any hotel’s branding and guest accommodation practices.
Developing your own mobile app bridges the gap between building out your brand and providing accommodating navigational resources for guests. From GPS tracking capabilities to 3D navigational routing, your hotel can guide guests from wherever they need to go, inside or outside of the hotel. In addition to providing directional resources, your hotel’s mobile app can offer users insight and information for all their travel needs, such as restaurant recommendations, taxi assistance, travel or transportation time updates, and more.
4) Incorporate Culture
When it comes down to separating a successful wayfinding signage system from a mediocre one, it’s the little details that can go a long way. Instead of simply resorting to the same signs and symbols that steer guests in the right direction, try injecting more of your city’s culture and characteristics into your wayfinding signage systems.
You can have historical icons or sport team mascots pointing guests towards various facilities, or you can accompany your wayfinding maps with gorgeous, detailed imagery, using captivating photos of various landmarks, nearby scenery, or any points of interest. Installing more cultural awareness into your wayfinding services is what can make guests feel they’re at home while they’re technically far from it.
Creative Wayfinding Solutions From Express Image Digital
Every hotel needs their own unique digital wayfinding systems and solutions. At Express Image Digital, we take pride in helping out businesses within the hospitality industry better accommodate their customers and guests by providing them the custom, creative wayfinding strategies they need to thrive. Contact us today to request a demo of our services, or give us a call at 651-237-5677 to learn more about what digital wayfinding can do for your company.