Remember the days when you had to visit a brick and mortar store to learn more about a product? Thanks to advances in technology, the way companies approach customer service has changed dramatically compared to just 20 years ago. Today, consumers can simply read hundreds of reviews online or even live chat with a representative via the product website. They can also get to know a brand via phone, email, on social media, and through digital advertisements, mobile apps, and signage. This presents some unique challenges for companies: how to be accessible on all of these platforms, as well as how to deliver a consistent customer service experience across multiple channels. Doing all of those things well is known as omni-channel customer service.
If your company is in the market for digital solutions, such as wayfinding, signage, or web and mobile app development, finding a provider who can offer all of the services you need can help you maintain omni-channel communication, among other benefits.
Working with a single-source provider to create your digital solutions is the surest way to keep your brand voice consistent. Your provider can match voice, content, and other branding elements across all platforms.
When you have so many platforms to manage, updating all of them can be time-consuming. For example: if your digital signage is from one provider and your digital wayfinding solution is through another, the technology will need to be updated separately. Working with a single-source provider for all of your digital solutions can help make this process much more efficient. By integrating all solutions into a single content management system (CMS), you have the ability to control everything from one system.
When you work with a provider that offers multiple digital solutions, you’ll also enjoy more flexibility when it comes to designing your solutions. A provider that offers a variety of digital service is able to customize a solution that meets the specific needs of your brand.
At Express Image Digital, we’re passionate about improving experiences with custom digital solutions. We create indoor and outdoor solutions with commercial-grade screens, customized or prefabricated enclosures, and pixel-perfect animation. Our work has helped clients in a diverse range of industries to enhance guest satisfaction, improve efficiencies, increase revenue opportunities, and promote their brands. What can we help you with? Contact our team today to schedule a consultation!