Walk into any modern, casual dining restaurant today, and you’ll notice an emerging trend taking place that’s changing the way these businesses cater to their customers. Once a mere innovation in the world of fast food, digital menu boards are working their way into many scales of dining, as well as businesses outside of the service industry. These advanced digital signage solutions do wonders for creating more intrigue with customers, as well as accommodating their cravings for self-service.

 

In fact, research shows that 8 out of 10 consumers have reported entering a restaurant or store simply based on a digital menu board catching their eye, with 75% of those customers recommending a business to someone based on their reaction to such digital signage innovations.

 

There’s no denying that digital menu boards are becoming increasingly popular in restaurants, malls, and other retail outlets for all their attention-capturing qualities. Not only do digital menu boards make it easy for businesses to update prices, products, and other offerings, but they also provide customers with a more interactive, engaging, and visually-stimulating ordering experience. Still, there are a few things to keep in mind when designing and creating content for digital menu boards.

 

Here are six tips to help you create an effective and interactive digital menu board for your restaurant or place of business.

1. Keep It Simple

When it comes to digital menu boards, always remember that in most cases, less is more. Your customers should be able to easily read and digest the information on the screen without feeling overwhelmed.

 

With this in mind, always utilize larger fonts over smaller print, and be sure to implement simple yet sophisticated graphics that are easy to comprehend and take in at a glance.

2. Use High-Quality Images

If a picture is worth a thousand words, a low-quality image is probably worth a thousand walk-outs. The quality of the images you use on your digital menu board can make or break the overall look of your business.

Be sure to use high-resolution images that are well-lit and free of pixelation, graininess, or blurriness. This will give your digital menu board a more polished and professional appearance that immediately instills trust and confidence in your customers.

3. Utilize Negative Space

Perhaps the most important digital signage design tip to retain is that you don’t need to fill in every single piece of space on your digital menu board. This is referred to as “negative space,” which is the empty space on your digital menu board that surrounds the text and images.

Using negative space effectively can help to make your content more readable and visually appealing. Always remember to leave sufficient blank space around your graphics and text so that customers’ eyes can easily rest on the screen.

4. Use Color Wisely

Color is a powerful tool that can help to grab customers’ attention, convey important information, and reinforce your company’s branding. But bombard your readers and users with too many colors, and you’ll have an eyesore on your hands, constantly dissuading passersby from setting foot inside your store.

 

When choosing colors for your digital menu board, be sure to use a limited color palette so as not to overwhelm customers. Stick to two or three colors that complement each other, and avoid using clashing colors that will be difficult to look at.

 

Lastly, never use colors that contradict your company’s branding.

5. Incorporate Movement

It’s incredible how implementing subtle movements into your digital signage design can wow your customers. Adding movement to your digital menu board can easily grab customers’ attention while making your restaurant stand out.

 

Use video or animation to add interest and intrigue in your digital signage content. But as with colors, be sure not to overdo it – too much movement can be distracting and difficult to look at.

6. Tell a Story

Sometimes, your customers beg to know more about your business than the products, services, or menu items you offer. That’s why you should keep in mind that your digital menu board is the perfect opportunity to tell customers about your restaurant’s story.

Create content highlighting your company’s unique offerings, history, or mission. Connect with your customers on a personal level with “Our Story” videos that play over the menu screen before they make any selections.

 

This will help customers to connect with your brand and remember your business long after they leave.

Custom Digital Signage Solutions From Express Image Digital

From digital menu boards to interactive kiosk stations, there are many innovative digital signage solutions your company can use to better connect and engage with your customers. At Express Image Digital, we help businesses incorporate such digital signage technologies into their current business operations, expanding their marketing and branding potential.

 

Curious to see what digital signage services can do for your company? Contact Express Image Digital today to schedule a consultation with our team of digital signage experts!