Mall Of America

Express Image Debuts New Wayfinding Technology at Mall of America®

Express Image, a St. Paul, MN based print and digital solutions provider, has deployed six new interactive wayfinding kiosks at Mall of America®, the nation’s largest retail and entertainment destination. To view the full press release, view wayfinding images and more, please visit info.expressimage.com/press-release

Just in time for the busy holiday season, the recently installed dynamic interactive kiosks are more than just a directory, for the 40 million guests that visit the mall annually, they are a true interactive engagement hub that connects information and communication into an intuitive, efficient and delightful user experience.


When a guest approaches the interactive wayfinding kiosks they are greeted with a vibrant, eye-catching tool that allows them to receive the customized assistance they need within as little as 10-20 seconds. The 2-D wayfinding provides an eagle view with stacked multi-floor destination, travel times and route directions. The directory provides the power to instantly share and visualize the data on your smart phone through the text to phone feature which further engages customers and allows them to interact with mall guest services.

The new interactive wayfinding kiosk’s are powered by Google’s Chrome OS platform, which was built from the ground up with security, reliability, and flexibility in mind. Jeffery Sarenpa, Director of Customer Facing Technology at Express Image stated, “We have standardized on using the Chrome OS platform for all of our digital signage projects. The built-in stability and security features allow us to focus on what we do best - creativing immersive, interactive experiences that our customers fall in love with.”

Express Image also partnered with Micello who is an award-winning company building the world’s largest collection of indoor maps; which includes places like shopping malls, airports, college campuses, hospitals, museums, business campuses, conferences, and many more. Micello’s indoor maps are integrated into Express Image’s LCD touch screen kiosks where applicable.

“We are driven by a passion to make business and consumer information live, visually interesting and easy to use and understand through our digital solutions. The dynamic interactive wayfinding solution, custom built for Mall of America turns the spotlight on our sales, creative and technology team” said Jeff Sarenpa, President of Express Image. “It is a true honor to work with the mall and create a customized solution to fit their specific needs from creative design, animation, custom content management system, hardware integration, and software development.”

The slick modern design, search function, step by step directions, dynamic pop-ups, text to phone features right down to the functionality that informs the guest as to which direction to go to start their journey, is sure to impress mall guests during the holiday season and throughout the year.