Interactive Digital Wayfinding Solutions
Express Image Digital is your interactive wayfinding specialist. We design and build elite digital wayfinding solutions that combine world-class software implementation with ease of doing business. Our services are highly relationship-based with a focus on providing custom solutions that are user and operator-friendly. Contact us today to get started!
Our core competencies:
We strive to be on the cutting edge with regard to the features we provide and the technologies we integrate into our solutions. Our larger goal is to create a better wayfinding experience for as many people as possible. For more information about our services, please get in touch via phone or email.
Interactive Wayfinding Benefits
Today’s consumers follow their own paths and expect you to anticipate their wants and needs. Interactive digital wayfinding is an innovative way to communicate with your guests and provide a more enjoyable experience while they are in your space. It offers a wide variety of benefits and actually enhances the use of traditional printed wayfinding.
Interactive wayfinding provides immediate information at the user’s fingertips and reduces the requirement for staff to assist in directing visitors to their desired locations.
Customers feel welcomed with interactive digital wayfinding kiosks, which display custom features and functions that guide the user to the information they want in seconds. Your visitors will have a more positive experience when they don’t feel frustrated by finding what they want when they want it. Interactive wayfinding also allows the user to filter large lists of items alphabetically, so they can not only find what they want but also discover other things in the property they might not have considered or known about otherwise – ideally increasing their overall length of stay.
Digital wayfinding allows you to track how long it takes for your customers to fulfill their navigating needs, along with other useful data and analytics. You can apply this information to enhance your marketing and user experience efforts.
We design kiosks that are ADA Accessible by following guidelines for height, depth, placement, and forward and side reach limits.
Another huge benefit of interactive digital wayfinding is long-term cost savings over printed directories. Take an airport for example – we have seen costs as high as $100,000 to update all the printed directories in an airport. If the airport is updating their directories a few times per year, the digital wayfinding kiosks could have a positive ROI in less than 12 months.
In today’s market, we are finding interactive digital wayfinding is becoming less of a “wow” factor and more of an expected feature at many public facility locations. Our strategy is to provide a rich user experience on both interactive wayfinding kiosks and mobile apps, as well as complementary cross channel digital media. For more information, give us a call at 651.237.5677, or fill out our contact form to schedule a demo!
Express Image Digital has developed custom interactive wayfinding kiosks for several major malls and shopping centers in the U.S., including a large project with over 100 touchscreen wayfinding kiosks for the Mall of America. These kiosks reduced the average time it took for guests to find where they were going from three and a half minutes to less than 40 seconds! Click here to check out our projects.
Contact us to schedule a consultation and learn how digital wayfinding technology can enhance your business.