Wayfinding Solutions for Mall Management/REITs
In today’s world, shoppers can go online to find what they’re looking for in seconds and make a purchase with just one click. In order to compete with this streamlined shopping experience, malls need to provide an engaging environment that people actually want to visit and interact with. Express Image Digital can help you deliver.
Our interactive digital wayfinding kiosks enhance the guest experience by:
- Reducing the time it takes to find a store or item.
- Introducing guests to new stores, restaurants, and entertainment options.
- Mapping routes to desired destinations, with text-to-phone capabilities.
- Providing ADA accessibility.
- Communicating with guests in multiple languages.
- Alerting guests to promotions, events, and exciting new items or stores.
Introducing a digital wayfinding solution to your center allows you to boost your customer service efforts, increase revenue opportunities, and promote your brand – all with one solution. Contact us today to get started!
Shoppers feel welcomed with interactive kiosks, which display intuitive features and functions that guide the user to the information they want in seconds. When you partner with Express Image Digital to create your mall wayfinding solution, we provide the most comprehensive software for your facility’s specific needs by taking the time to discover what features and functions are most needed in your space.
To do so, we like to conduct guest and stakeholder surveys. We interview people who work and interact with your space—from the head of guest services to customers—in order to identify issues and opportunities to enhance the guest experience. Oftentimes, many people are frustrated by the same issue in a mall, such as difficulty finding the restrooms or exits to the parking garage. By identifying the main “pain points” in your facility, we are able to tailor your user interface to provide the right solutions.
Aside from enhancing the guest experience, mall wayfinding kiosks also provide valuable digital advertising space. Digital ads are displayed with pixel-perfect animation, directing your guests to the latest promotions and driving sales.
Dynamic mapping options make it easier to navigate your space, so guests can spend less time finding their way around and more time enjoying the shopping, dining, and entertainment options.
As an end-to-end developer, Express Image Digital offers an all-in-one wayfinding solution for your mall, which includes creative services. Our in-house creative team has knowledge about design best practices that will make it easier for your customers to journey through the wayfinding experience. The solution will incorporate your company’s font, colors, logos, etc. to continue to add extra value to your brand.
Learning the interface of a new technology doesn't have to be frustrating or challenging. Our intuitive and easy-to-navigate content management system is tailored to your specific needs and dependencies. With a customized content management system, your team will be able to manage all of your maps, content, and advertisements with ease, providing a more efficient and cost-effective way to keep your directories updated at all times
Adding a text-to-phone function to your wayfinding solution can further improve the guest experience. With this option, a guest visits the wayfinding kiosk, selects a destination in the mall, and then can choose to have directions sent to their smartphone. This function can also include an option for the user to share their location with others, so groups visiting the mall together can split up to visit various stores and then easily find each other when it’s time to meet up. We can even develop a mobile app that allows users to track their locations throughout the mall in real-time.
Each solution we create is completely customized to suit your business objectives and provide the best functionality for your users. Our team focuses on creating great UX and UI design, with added emphasis on designing a solution that fits with your company’s brand standards. Check out some of our work here, and give us a call when you’re ready to schedule a demo!
Case Study: Mall of America
When the nation’s largest retail and entertainment destination needed an updated wayfinding solution, Express Image Digital delivered. Our interactive, 22-inch displays replaced the print directories to help 40 million annual guests navigate the 4.2 million-square-foot mall with ease. Read about the project here.
When your guests are happy and comfortable, they’re more likely to stay longer to shop, dine, and socialize–increasing the time they spend on site. Want to learn more about how mall wayfinding technology can benefit your business? Contact us today to request a free consultation.