Our Process | Express Image Digital
Our Process


At Express Image Digital, we’re passionate about creating innovative solutions that solve problems and generate new opportunities for our clients. Whenever we partner with a new company, our key focus is figuring out how we can enhance its guest experience as part of a digital technology expansion, while utilizing the technology as a "hub" for multiple integrated solutions. Our process is highly collaborative; we seek to be an extension of your organization by providing the best designed solution for you.


Before we can design a solution for your company, we must obtain a clear definition of guest experience expectations. The most effective way to do this is through guest and key stakeholder surveys. We interview multiple people that interact with your space in a variety of ways, from the head of guest services to your marketing team. If you already have a solution in place, we’ll monitor it for several hours and talk to users about its functionality.


With the vast amount of information we obtained during the discovery process, we design and develop a synergistic software/hardware solution.  Out team focuses on how to enhance your guest experience, increase revenue opportunities, and provide an intuitive design that adheres to your brand guidelines. Read more about our solutions here.


Our pain-free implementation process is professionally managed with clear milestones, accountability, and regular updates.


Once your solution is up and running, we track every touch that happens on the screens—from what buttons are being used to what search terms are the most frequent. We use this information to continually improve the solution experience and provide you with reports of relevant analytics. We also perform regular “health checks” to identify issues before your guests experience them. This work never ends—we are a true partner and will continue to support your solution moving forward.

Ready to get started? Give us a call at 651.237.5677, or connect with us online.

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