Personalization is the name of the game in 2020 and one of the best ways to take advantage of this for retail is by communicating with customers on the channels they feel most at home in.
With so many options for communications from mobile to desktop and email-based platforms and even text messaging it’s hard to gauge which one is appropriate to approach which customer on, and even which one they will respond to the most. Omnichannel solutions like the ones Express Image Digital offer are the first step in customer trust-building.
Which channel is right? -
With so many channels available for contact your head is probably spinning when it comes to deciding on just one. But the best thing is, you don’t have to choose just one. You just have to provide an opportunity for all of them, letting your customers choose their preferred one. This has huge implications for customer experience situations where the potential conversion can come only through trust and ...
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