How much time do you spend shopping in a store on average? According to The Association for Consumer Research, the average shopping time on a weekday is estimated to be 25 minutes.

 

That might seem like a lot of time at first, but when you start to take other factors like transportation, parking, and check-out times into consideration, 25 minutes suddenly doesn’t seem like an eternity. In fact, most shoppers typically tend to be on a mission when they enter any given store, meaning they’re not prioritizing time to look around and get to know your brand better.

 

But what if there were ways to keep your customers lingering around a bit longer? That would certainly be ideal, especially considering the fact that studies show that the more time a shopper spends in a store, the more likely they’ll make a purchase.

 

No matter what kinds of services your business provides or which products it sells, chances are you’re looking to maximize conversions. And keeping guests inside your facility for as long as possible is an excellent way to achieve that. Not sure how to maximize guest time on site? Interactive digital wayfinding kiosks can help you do it.

 

Check out these valuable tips for maximizing guest time on site and increasing conversions!

Offer Mobile Integration

With society’s ever-increasing reliance on smartphones, it makes sense to offer guests the ability to interact with your organization via their phones while they’re inside your facility. Interactive digital wayfinding not only makes this possible; It makes it personalized.

 

The more personalized of a service you provide for your guests, the more likely they are to develop trust in your business. And trust all but guarantees a future conversion at some point.

 

With digital wayfinding kiosks, mobile integration is simple yet provides an extremely valuable service. Guests can use their personal devices to navigate through your facility, reducing wayfinding frustrations that can decrease time on site.

 

Additionally (and this is a major benefit), offering mobile integration can also encourage off-site conversions. Guests can continue to interact with your business and your content through online promotions or purchases.

Provide Incentives With Interactive Content

You know what really stops a customer in their tracks? Spotting a good deal! Nothing increases conversion rates like offering exclusive, in-store promotional deals that are too enticing to pass up.

 

An excellent way to showcase such customer incentives are with digital signage displays that are strategically placed in high foot traffic areas all throughout your store. These displays can prompt users to take advantage of exclusive discounts or other promotions by engaging in interactive content, such as reward point enrollments, social media follows, email subscriptions, etc.

 

The more opportunities you give customers to interact with digital signage content, the more time customers spend inside your store!

Give Personalized Directions and Content

Encouraging a guest to spend more time on site can be as simple as showing that person what they want to see and what you have to offer them. With digital wayfinding kiosks, you can provide detailed, personalized content about the various products and services you offer, as well as directions on how to access them.

 

When guests use a kiosk to search for their initial destination, you can also make it so the software displays similar destinations or services that may interest them. This added information can lead to new and valuable discoveries that ultimately help keep guests on site longer.

Implement Blue Dot Directions

Blue dot directions aren’t just for navigating roadways; They can also be used to navigate indoors in large facilities.

 

Because blue dot tracks a user’s position within a facility, it can also provide essential information for delivering targeted alerts and offers as the guest approaches various areas of the facility. This functionality provides a more customized experience for guests, which ultimately aids in increasing time on site and improving conversion rates.

Provide Kid-Friendly Digital Signage Content

It’s not just adult customers you should cater to with your wayfinding and digital signage services! Research shows that 17% of adult shoppers are accompanied by children.

 

Providing more digital signage content options geared toward kids increases the odds that your customers will spend more time on-site. Games, puzzles, trivia, animations; Any type of content that caters toward children will not only work toward increasing your guests’ time spent in-store, but will also show your adult customers that you’re willing to go the extra mile to accommodate their shopping needs.

 

Plus, kid-friendly content is a perfect way to spread brand awareness and provide incentives for your customers to come back with their kiddos again.

Is Digital Wayfinding Right for Your Facility? Contact Express Image Digital

If you’re considering implementing interactive digital wayfinding kiosks in your facility, get in touch with our team at Express Image Digital. We provide end-to-end digital wayfinding solutions for businesses in several markets and can help you implement the technology you need to improve your business’s bottom line.

To learn more about our services, feel free to give us a call at 651-237-5677, contact us online, or request a demo.