From advertising opportunities to improving user experience, QR codes have emerged as an essential component of content for any digital signage display. With the scan of their smartphone, a user can download a restaurant menu, receive exclusive discounts from their favorite retail store, or follow a museum on social media.


QR codes don’t seem to be going anywhere either. Research shows that in 2012, 97% of consumers did not know what a QR code is, but QR code usage increased by 94% by 2020 and only continues to grow.


While QR codes are utilized in a variety of mediums, their usage in digital signage systems could be the most efficient platform to incorporate them on due to their accessibility and expansive screen display. But to truly unlock its engagement potential, there are a few specific practices that will make implementing QR codes into your digital signage content all the more easier and functional.


Here are a few tips to keep in mind when incorporating QR codes into your digital signage displays.

Incorporate Instructions

Just because QR codes have rapidly evolved in popularity doesn’t mean everyone knows how to use them. Be sure to provide accompanying instructions on how users can open any displayed QR codes, as well as where that QR code is going to ultimately lead them to.


A short written explanation of the QR code process will ensure that users of all ages and technology experience will be accounted for.

Calls to Action

In addition to instructions, you want to provide users with a compelling call to action (CTA) phrase or button that prompts them to scan the QR code on your digital signage display.


Think of your CTA as anything that can entice a passerby into learning more about a specific product, service, or opportunity, such as:


●        “Scan Here for 50% Off Your Next Purchase!”

●        “Scan Below to Download Our Mobile App”

●        “Schedule an Appointment by Scanning the Code”

●        “Scan the Code to Enter Our Sweepstakes Raffle!”

●        “Check Out our Weekly Specials by Scanning This Code”


Such verbiage essentially tells the user everything they need to know about why they should scan your digital signage QR code.

Captivating Graphics & Design

You want to know what won’t entice your customers into scanning a QR code? A plain, black and white QR code with little to no graphic design accompanying it!


Captivating graphics will only work toward motivating more people into utilizing your digital signage QR code, and adding a little more attention to detail will go a long way as far as customer engagement goes. Whether it’s dazzling colors, vibrant patterns, branded imagery, or custom photography, be sure to go that extra mile with your digital signage QR code display.

Relevant Branded Content

Every QR code needs a purpose, and that purpose is something that needs to mutually benefit both the user (customer) and the provider (business). That’s why any and all content a user downloads via QR code needs to not only be relevant with their needs, but have your company’s branding incorporated within the content.


For example, any business can create a QR code coupon, but that coupon should also possess a variety of branded content ranging from your company’s logo, social media links, email subscription opportunities, company backstory, etc.


No matter what content you choose to implement into your QR codes, be sure that it’s beneficial to your customer while reinforcing your brand.

Digital Signage Solutions From Express Image Digital

QR codes are just one of the many content management opportunities you can incorporate into your digital signage system. At Express Image Digital, we work one-on-one with companies from all industries to provide custom digital signage solutions that will increase brand awareness while providing an exceptional user experience.


When you need custom digital signage services, contact Express Image Digital today to get in touch with our team of digital signage software specialists!