If you own a business, your customers are your lifeblood, and improving their experience is key to your success. In this digital age, your customers expect ease of use and convenience, and if you flounder, chances are they’ll migrate elsewhere. Interactive wayfinding helps you solve the customer experience equation by providing a simple, intuitive, responsive, and custom-tailored solution. How exactly do digital signage and wayfinding enhance your customer experience? Express Image Digital explains below.


Complements Natural Customer Behavior

These days, just about everyone has a cell phone. Of the 96% of Americans who own a mobile phone, 81% of them use a smartphone—and they rely on their phones for everything. Ask any smartphone user how they feel if they’ve forgotten their phone at home, and they might toss out words like, “incomplete” or “lost”—interactive wayfinding complements this behavior perfectly.


Your customers are accustomed (and expect) to having easily accessible information at the touch of a screen. When you implement digital wayfinding and signage in your facility, you can also integrate that technology with mobile applications. Users will no doubt appreciate a digital interface that is custom-designed to meet their needs.


Ease of Use

Interactive wayfinding and digital signage technology streamline the customer experience through their incredible ease of use. Whether your customers are 80 or eight, they’re able to interact with easy-to-use signs, maps, and personalized information. Technology is often one of the greatest stumbling blocks for older generations, but interactive wayfinding solves this issue with its intuitive and responsive interface. Unlike archaic signage and mapping brochures, digital signage offers multiple functions in one user-friendly interface:


●        Turn-by-turn directions

●        Useful information about products and services

●        Location-specific information 

●        Multilingual information based on user needs

●        App integration with handheld devices 


Eye-Catching Branding Heightens Customer Awareness

Interactive digital signage software offers your business an eye-catching advertising opportunity while allowing consumers to gather in-depth information about your brand. The interactive nature of digital signage is inherently impressive, which draws attention and captivates users and onlookers. Because these systems gather information about user preferences, you can more effectively tailor your brand messaging to engage with your audience. And when customers feel connected to your brand, they’re more likely to patronize your business.


Customer Concierge

There’s nothing quite like the feeling of being taken care of, and interactive wayfinding technology does that job perfectly for your customers. Digital wayfinding and signage can offer consumers curated information based on their unique needs, personalizing their experience within your facility. Flight times, local restaurants, weather forecasts, and traffic information are just a few of the concierge options available within an interactive wayfinding solution. To develop long-standing customer relationships, personalization is key, and digital technology can help you achieve that.


Interactive Digital Signage Software from Express Image Digital

When it comes to personalizing your customer experience, Express Image Digital offers fully customized technology solutions. We specialize in helping you enhance your customer experience through smart, ever-evolving design tailored to your business needs and customer base. To learn more about how interactive wayfinding can benefit your business, give us a call at 651-237-5677, or feel free to message us on our contact page.